Use Promotional Products to Enhance Your Brand and Build your Bottom Line
Promotional products provide a valuable and inexpensive way to enhance your brand and expand your customer base. A useful, quality gift leaves a positive impression on current and future customers contributes to your company’s image. It also works as an enduring testimonial/advertisement that remains in the home or office, ready to generate new or repeat business or valuable word of mouth recommendation.
There are literally thousands of promotional products that you can use to build your brand recognition. Here are some points to consider when you are leafing through the catalogs or scrolling through the websites in search of the most effective value for your promotional dollar:
1) Choose a product that relates strongly to your type of business. Your logo and contact information might look good on a super sponge, but if you’re a professional, an attractive ball point pen in your company’s colors will convey your image more effectively. For a business that sells specialty coffee, a sturdy and ample mug is a natural choice. The point to remember here is that brand power is achieved more readily when your new customer recognizes who and what your business provides immediately, whenever they look at or use your promotional gift.
2) Don’t skimp on quality. If your budget is small, distribute a small token such as a pad of printed posted notes rather than an umbrella that turns inside out when the user gets caught by a wind gust. Rational, fair or not, people will judge the quality of your goods or service by the quality of your promotional gifts. If you’re going to use this method to instill trust in your corporate image and inspire people to buy from you, give them the same quality that you would provide if they were paying for the product.
3) Choose a useful product. Potential customers tend to be very pleased when they receive a promotional gift that they can actually use. They feel as though it was chosen especially for them, and this appreciative sense of intimacy creates a closer business relationship and generates trust in your brand –building it while attracting new revenue. Most people have more fridge magnets than they will ever actually use. A magnetic note pad with attached pen or pencil is more likely to be used, and your brand is more likely to grow in recognition.
Once you’ve selected and purchased your promotional gifts, distribute them at every possible opportunity. Give them away at trade shows, conferences, in your office or shop. Offer them on your website in exchange for contact information or to attract sign- ups for your email newsletter. Package them with merchandise shipments and give them to clients, customers and business colleagues.
Before long, you’ll see the results in the form of more new and returning customers, and a broader recognition of your business as a trusted leader in your corner of the consumer marketplace. Carefully choosing and distribution promotional products is just one way to build your brand – but as you can see it is a powerful as well as an investment that reaps rewards far into the future.
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