In today’s super competitive business world, getting to the top of your game is hard, and staying there is harder still. This is especially true if your business is an accounting-related business in an industry where credibility is the most important thing that you have going for you. Your accounting logo should be one that speaks of this credibility while helping to build your brand.
Choosing Your Logo
The two most important aspects of any logo, including your accounting logo include its ability to be memorable, and the originality of its design. Your accounting firm, tax preparation office, CPA business, or other accounting business must make its presence felt amid a sea of competition, and the logo that you choose for your business can help you to do just that. In most instances, the logo designer that you are working with will come up with two or more designs for you to choose from, based on your particular specification.
Features of Accounting Logo
What your accounting logo says about you is important. When people choose an accountant or accounting services, they are looking to reach a credible, reliable, distinguished group or individual who offers services that can be trusted. Impressing your customers and exuding your professionalism and personality is important. Colors of accounting logos should be refined and elegant, such as neutral grays, browns, and blacks. When other non-neutral colors are used, they should be muted shades of green or blue, and other darker colors that ooze distinction and sophistication. Avoid unnatural color choices that you wouldn’t see in the “boardroom”, like hot pink, lime green, and so on. These colors may be just right for a shaved ice business, but they don’t really put your best “foot forward” when it comes to drawing in customers that trust you to handle their finances.
Font Choices for Accounting Logos
Moreover, if words are included in your logo design, you must be certain that you choose a font that also gives your business a professional look. For instance, you would not want to go with a fun font or a font that is child-like, such as Comic Sans. Times New Roman or some other font that is readily accepted in the business arena is a better choice.
Scalability of Accounting Logo Design
When designing your logo, be certain that you keep the many uses that you may find for your logo in mind. For instance, while you may not be advertising your accounting business on a billboard this quarter, who knows what the future holds? Your logo should be scalable so that it can be blown up to accommodate billboard advertising or shrunk down to emblazon the top of a post-it note pad, depending on the marketing materials that you use. Think of future possible uses when considering scalability.
Simplistic Accounting Logos
Above all, keep your accounting logo simple. While you might want to incorporate some element of accounting into your design, like a calculator, for example, it is not altogether necessary that you do so. Some of the world’s most effective logos are actually abstract designs that have evolved over the years alongside the business they represent.
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