If you are looking to brand your air transportation company or business with the use of an airline logo, you are making a smart move. Your logo can be an invaluable marketing tool that you can use to grow your business while building brand awareness. In the crowded transportation market, it has never been more imperative for smaller brands to stick out amid a sea of competition. The logo that you choose can help to cement your image in the minds of your potential clients and customers.
Airline Logos and Reliability
What are your customers thinking about when they are looking for an air transportation company, such as a company that offers chartered flights? In today’s modern world, the answer is simple: safety. Safety, reliability, stability…all of these come into the minds of consumers when they think about who they can trust to transport them from Point A to Point B without the worry. Your logo should portray your company as one that can be trusted and relied upon. You want your customers to feel like they can count on your. This can be achieved with a professional logo design that incorporates the use of a sophisticated font, appropriate colors, and specially chosen graphics.
Airline Logo Font Choice
The font that you choose to use in your airline logo design can have a big impact on whether or not your logo is perceived as a professional image, and thus, whether potential and existing clients and customers perceive your business as a professional, reliable choice for their air travel or transport. Dignified fonts like Times New Roman, Georgia, or Verdana, are great choices that have a professional appeal. Avoid whimsical fonts like Comic Sans. Steer clear of script fonts or fonts that look like handwriting. Whether or not to use a bolded font in your design depends on the other elements in the logo.
Color Choices for Airline Logos
Again, since you are looking to ease the mind of the traveler, the color choices that you make in your logo should encompass only those colors that are considered to be professional. For the most part, steer clear of “hot” or “neon” colors, or other types of colors that may take away from the professional image that you are trying to create. While a hot pink logo with green letters might be just the thing for your snow-cone business, it might fall a bit short when you are trying to convince someone to entrust their lives or property to you. Gray, black, dark blues, and other non-excitable colors are usually good choices.
Scaling Your Airline Logo
One final consideration that should be made when working with your designer to come up with an airline logo that will put your transport company in the best possible light is scalability. The logistics of redesigning your logo to meet your marketing needs aside, if your logo design has to be revamped so that you can use it in a future marketing campaign, your branding efforts are impacted. For this reason, go with a design that retains its look whether you blow it up to emblazon the back of a company softball uniform or scale it down to fit on the side of a promotional No. 2 pencil.
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