Now more than ever, people love their pets and animals in general. Animal centers, including veterinary care centers and animal hospitals, as well as kennels, shelters, and rescue organizations, should all have an effective logo in place in order to draw in the maximum number of clients or customers to their business or organization. Just like any other type of business, even a non-profit one, a logo can be a valuable asset that can help you to grow and thrive.
Imagery for Animal Center Logos
When designing a logo, you must consider how you will ‘stand out’ among the competition, whether that means standing out to get new patients for your vet clinic, or to draw in donors for your greyhound rescue. Imagery can be implanted into your logo that can appeal to the animal lover. Traditional wisdom holds that you should use some type of pet image, or a compilation of pet images, to showcase the types of animals that your animal center deals with. For example, if your business is a veterinary business, then you might want to include different animals, like a dog, cat, bird, and rabbit, into the design of your logo. This pays testament to the fact that you treat a wide range of animals. However, if your animal center is a rescue center for Chihuahuas, then you might want to incorporate only that image on your logo. You might not want an image at all, and some of the best logos are simplistic and have no image, relying on graphics and words to get their “point” across.
Font for Animal Center Logos
When a pet owner is looking for medical care for their fur baby, or when a potential pet owner is looking to adopt a dog or cat, they are usually looking for the same things: a caring service that they can trust and depend on. The font that you use in your animal center logo can help to portray the image of a caring, trustworthy organization. A distinguished font like Times New Roman is sometimes the best choice for a business or organization like this, although it is sometimes a friendlier approach to use a more comical font, like Comic Sans, for example. The choice that you make should be based on the personality that you want to exude to your customer/client base.
Scalable Animal Center Logo
To get the maximum use from your animal center logo, you want to be able to use it on everything from your office letterhead to your parking lot signage. By using your logo often and on most items that pertain to the business or organization, you are increasing your “brand” awareness. Thus, the need arises for a scalable logo that you can blow up to adorn a billboard on the freeway or scale down to fit on the side of the puppy care packs that you send home with new pet owners. Being sure that your logo is scalable from its inception is the best way to avoid needing to revamp the logo on down the road, a move that can add to the expense of logo creation while interrupting your efforts to build your brand.
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