Fortunately, animal rescue operations are more prevalent now than ever before, and it seems that even the smallest towns have two or more. Animal rescue logos are beneficial in helping those who are running these worthwhile organizations to create a confident and experienced image so that they can not only become a more professional organization, but so that they can garner the greatest number of fundraising dollars.
Your logo design gives your animal rescue organization a more professional "face". Let's face it. Getting donations is tough, yet organizations like animal rescues rely on donations from the community and elsewhere just to keep the doors open, pay for vet services, and feed the animals under their care. With the right logo, you can set your animal rescue apart from the pack, and in doing so, you can create the confidence that donors need to really dig deeply into their pockets. But your logo's hard work does not end there. It can also be used on everything from letterhead and business cards to print ads, flyers, billboards, promotional items and much, much more. There really is no limit to the uses that you will get out of a well-designed logo when it comes to promoting and running your animal rescue- and in cementing your particular rescue with the public as a reputable place that is worthy of a second look.
Some things to consider when you are working with a professional logo designer to design the animal rescue logo that will be used to define your particular organization include:
An effective color palette. The color palette that you choose should be simple enough to keep your logo from becoming too complicated and hard to understand. You can also bring about emotions in the viewer of your logo with the color choices that you make. For instance, you can draw out sympathy in your viewer, just by choosing the right colors. Your logo designer will show you how.
A design that gets big or small without losing meaning. This is referred to as scalability, and all effective logos have it. A scalable logo is a logo that can be used in any number of places for different reasons, as you see fit. A good example of an effective, scalable logo is the McDonald's "Golden Arches" design. This design can be printed on the side of a straw wrapped or blown up to create a huge sign that is visible from the exit on the freeway for a half-mile away.
A design that can be remembered. Getting a logo that works for your organization is half the battle. That logo has to be memorable or it is failing to give you all the benefits that a professional, custom logo should provide. By going with a professional designer, you will be able to walk away with a logo that will be an asset to your organization for years into the future and that will be easily remembered by those who see it – and then relate it to you.
