Bakeries are more popular now than ever, but it seems like competition is on every corner, even in small towns. To watch your bakery grow, you have to have an edge and put your “best foot” forward. This means having an effective marketing plan in place and a working bakery logo. When many would-be customers and clients have only your outdoor signage and advertisements in print ads and newspapers to decide whether you are a business that they want to do patronize. As such, your logo gives you a chance to make a good first impression on those that you want to draw into your store. Even if your bakery is not a brick and mortar establishment, your bakery-related company should still have a logo working for it if they want to maximize brand building efforts.
Creating a Company Vibe with Your Bakery Logo
There are several elements that you should consider when working with a designer to come up with a bakery logo that works. The first is the vibe that your bakery exudes to the public. What do you want your customers to think about you? Do you want to position yourself as an established bakery that has the expertise that comes from decades of doing business or as a hip and revolutionary new bakery with the modern know-how to bake the best goodies and breads? Your logo can help you to set the vibe that you are looking for in order to draw in the largest number of customers from your niche market. Your designer may ask you questions about your niche market, so be prepared to answer him. He may want to know who frequents your store, what are their socio-economic characteristics, and how much do they spend? The questions that your designer asks are all aimed at getting the best results for your logo.
Logos and Slogans
Your designer may also want to know if you have a slogan that you want to include in the design of your bakery. For instance, the famous bakery Sara Lee includes the slogan “nobody doesn’t like Sara Lee” in their logo on most of their baked goods. Incorporating your slogan and logo into one message is a good way to reinforce your brand and to build your brand’s recognition in your sales area.
Where to Use Your Bakery Logo
Obviously, you will want to design a logo that can be used on letterhead, signage, and in print advertisements for your bakery. But you should also consider going with a logo design that you can use on other items. For example, bakery packaging, boxes, and so forth, should bear your logo. Every time that a dozen doughnuts or a birthday cake goes out in a box with your bakery logo emblazoned on the side, you are getting “free” advertising for your business from anyone who eats the doughnuts or who is present at the birthday party. Your logo should be designed to work well in color, or in black-and-white so that you can get the most use out of it without revisiting your logo designer for an update.
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