In today’s economy, businesses need all the help that they can get in order to be successful, including an effective logo that will help to brand and grow their business. A meaningful bar logo that will help to portray the right vibe for your bar is important. Oftentimes, patrons to a bar will judge whether or not they want to give your bar a “try” by the logo and signage that they see on the front of your establishment. If it does not entice them to come inside, you may have to rely on word-of-mouth advertising to draw them in.
Appealing to Your Niche Market
When designing the right bar logo, you must be able to appeal to your niche market if you want your logo to work for you! You must first ask yourself, who am I catering my services to? Who do I want to come into my establishment? What type of ambiance am I looking to create? What elements most effectively define what my bar offers? For example, are you catering to the 21 to 24 year old crowd, or is your audience a slightly older set? Once you know who your niche market is, you will be more readily able to create a logo that will appeal to them. You should choose a design based on the most frequent visitors to your bar. If your visitors are younger, then an upbeat, trendy logo is important. If your bar is mostly visited by those 40 and older, a more sophisticated, refined design might be in order.
Where to Use Bar Logos
You will find that an effective bar logo is an effective marketing tool that you can use in a number of different ways. You will use it, of course, for your signage, letterhead, and standard business-related items. You can also use it for marketing materials and promotional items. For instance, you might print out tee-shirts for your patrons, either freebies or to sell. You might give out items to reward customer loyalty, like pens, bandanas, bumper stickers, and so forth. From napkins at the bar to the billboard you erect on the freeway, your logo can help to cement your bar’s name into the minds of those who are looking for a watering hole to call their own. As such, since the logo can be used in so many different ways, you want to be sure that it is a scalable logo that will look just as good on a book of matches at the bar as it does on a promotional tote bag or other item.
Growing Your Bar’s Brand
Whether used in a big or little format, your logo should retain its recognizable factors. Think about the Golden Arches of McDonald’s fame, a logo so famous that it has its own name. If you see it on the side of a straw wrapper or suspended 100 feet into the air above a restaurant, you still associate it with your favorite hamburgers and fries, right? While you might never become as famous as to have served “billions and billions”, you can still use your logo, if effectively designed, to promote your bar and become famous in your neck of the “woods”.
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