The popularity of Chinese food has really taken off in recent years, and with it, the number of Chinese restaurants doing business in any given neighborhood. As the owner of a Chinese restaurant, having a Chinese restaurant logo in place that sets your restaurant apart from its competitors can be the difference between drawing in new customers and having them eat somewhere else. An effective logo is a hardworking member of your marketing team, and trusting its design to a professional logo designer is important. Thankfully, the cost of a pro logo has gone down in recent years and is now affordable for nearly any budget. (Keep in mind that the cost of logo design is also tax deductible for small businesses).
The Right Logo for Your Business
A professional logo designer will have tons of good ideas about how to set your restaurant apart with a Chinese restaurant logo. Your logo designer will ask for your input from the very inception of your logo through its completion. By working with your designer, you can use the ideas that you have without needing the artistic knowledge to bring them to life. Your designer will ask you questions that will help him to come up with concepts that you can approve or revise.
Uses for Your Logo
Keep in mind where you will use your logo when you are having it designed. This will help with the design process and ensure that your logo is versatile enough to use on menu boards, menus, signage, and tee-shirts as well as billboards on the expressway, print ads in the local paper, and more.
Memorable Chinese Restaurant Logos
The main goal of creating and implanting the use of a logo in your restaurant business is building your brand. You want your logo to be memorable, and when people see your logo, you want them to think of you and your business and hopefully how much they like your food. This can be accomplished through the use of memorable imagery. For example, you might elect to include a graphic of your signature dish in the design of your logo. You might choose special Chinese symbols. Or perhaps you will use only the name of your restaurant or some other emblem that is relevant to your particular business.
Choosing Typeface and Colors for Your Logo Design
When designing a logo for your restaurant, the colors that you will use are another big consideration. Perhaps you will choose colors for your logo based on the interior design and colors used in your dining room or outdoor signage. This is sometimes a good option. Maybe you will go against the grain and introduce new colors into your restaurant with your logo design. Selecting a typeface that is easy to read and that remains clear even to your patrons who cannot read Chinese is important, since most visitors to your restaurant will speak only English. Even if you have Chinese phrases or words in your logo design, be sure to choose a font that is easily read by anyone.
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