A dance club logo is going to be based first on the type of dance club. Is there a kind of dance your club is known for? Country western, contemporary, square dancing, rock and roll, hip-hop, swing, or just a fun place to go after work. When you consider a logo for your dance club, you’ll want to choose images that reflect the type of dance style your club represents or offers. With more particular dance types, the graphic or image chosen would be specific such as a cowboy with his girl on his arm, two people floating through the air for swing dancing, or a rapper fan with arms and legs extended for a hip-hop club.
The colors you choose will depend on factors like the club’s décor. If it’s a moody, nightclub, blacks, dark blues, and red may work. If your dance club logo is for a country western club, colors will normally include more browns, and beige. A contemporary dance club that lends itself to an artistic group of dancers would probably include primary colors like reds, yellow, and blue.
Your dance club logo will be a representation of your club and creating a memorable logo will make a difference on your club’s attendance. When people enjoy your club, it’s your logo that will trigger the memory and have them coming back. Often, someone will remember your logo and direct potential customers to your club by describing your logo: “Meet me at the Rockin’ Radio Club. You know, the one with the old blue radio on the logo.”
When working with a logo design artist, be ready with some colors, images or graphics, and an idea what font you’d like to use. If your dance club already has a certain font for the name, or color scheme, it’s a good idea to keep close to the original theme so you can keep your logo connected. It’s a good idea to limit your color choices to two or three. A logo will be seen from far away and up close as in ads, flyers, or on stationary. The simpler the design, the more effective the logo will be.
It’s a good idea to use one font only. If your dance club name is one word, but you want to have a tag line below it, the name would be a more decorative font and the tag line, or information line, is better kept in a simple, clean-lined font. When choosing the color for your font, it needs to stand out when situated with your colors and possible images or graphics. It doesn’t look good to put a bold border around your font, so work with your graphic designer on the right color choice for the font.
Although you may have a particular image or graphic for your dance club logo, it will be easier to recognize if the images are simple and have clean lines. Remember that your dance club logo will embody your establishment and lead customers back again and again.
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