A logo created with a diamond shape included, brings several thing to mind: wealth, jewelry, high quality, royalty, and other things associated with wealth or riches. Using a diamond in a logo sends the message that a promise is being made that the company or organization represented is offering something of high value. Consumers would hope the diamond symbol used in a logo stands behind the promise. In some cases—it doesn’t. Still, a diamond is an easy and free-to-use element for a logo to attract many consumers or potential members.
Many types of companies and groups use diamonds in their logo:
1. Travel: Diamond Airport Parking has been providing parking solutions for airports and other public transportation facilities since 1922. Its logo is a simple diamond shape with the business name layered over it as text. Clean and plain, every traveler knows they can find parking when they see this unchanged logo.
The American Automobile Association may not have a diamond embedded in their famous AAA logo, but every rating they provide is accompanied with a series of diamonds representing the level of quality. They also have a logo for their Five Diamond Award given to establishments that consistently rate five diamonds and they use three diamonds and for their AAA five star approved symbol.
2. Food Businesses: Diamond Foods is located in San Francisco, California and was established in 1912 and produces many snack foods, peanut items, and has other subsidiary companies. Another simple diamond logo, they use an elongated diamond with a burgundy background and their company name printed in white. Another logo recognized immediately for their many brands of snack foods.
Other food companies that use a diamond shape in their logo are Diamond Pet Foods, and Blue Diamond brand nuts.
3. Jewelry Businesses: A diamond wouldn’t be useful unless it was known for its sparkling beauty and multi-faceted cuts. It’s a prized stone and famous for its embodiment of wealth. Jewelers use the diamond in their logos more than any other shape or type of jewelry. Well-known businesses that incorporate a diamond in their logo are Carter’s, Wellendorff, and Suarez Jewelers.
A jewelry store or business can be easily recognized with a diamond incorporated in their logo. It makes sense to create a logo that will attract customers who are looking to purchase jewelry.
4. Financial Investment Companies: A financial investment company wants a prospective client to feel instant wealth when they see the company’s logo. These investment companies promise to take a client’s resources and grow it to increase its worth. The diamond symbolizes extreme wealth. Many investment companies sue the diamond in their logo. Some of the companies using a diamond in their logo are Diamond Hill Investments, Diamond Trade, Diamond Savings, and Diamond group.
The wealth and richness of a diamond is a powerful tool for a logo where value and high quality need to be emphasized. The diamond shape is embedded in people’s minds and will never lose its appeal for consumers seeking the best product or services from a company.
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