People love their dogs and are more willing now than any time in the past to spend money on man's best friend. Dog training businesses are doing big business now, and if you are offering dog training services, you need to look at effective dog training logos that can help you to reach out to your target market and reel in those doggone clients.
An effective logo can be a wonderful tool in so many areas of your dog training business. From the letterhead that you use in your office to the business cards that you pass out at the local dog walking park, a well-thought-out logo can serve you well, not just in getting the word out about your business, but also in building your business' image. When you present yourself as a professional who is experienced in training dogs and teaching dogs how to behave, you will garner a much larger audience of interested clients who need and want to hire you.
When designing your logo, it is important that you take time to consider the various elements that will go into your particular logo. It is never enough to slap a picture of a well-behaved dog above a banner with your business name and calling it a logo. A professional logo designer will take time to consider the components that will make your logo the hard-working member of your marketing team that it can and should be, including:
- Color. Color is an important part of your logo design, but should not be used in a way that makes the design ill-effective if you choose to print it without color. Your designer will have suggestions for you in regards to color, and will take your wishes into regard, too. In general, no more than three colors are recommended in the design of your logo.
- Imagery. The aforementioned dog with a banner is very cliche when it comes to any business that is offering dog-related services. Although that is not to say that a dog cannot be part of the logo, the creativity of your designer will show through in their use of dog images in your logo. Some businesses don't feature an image at all, but rather use just their name in the logo design. Your designer will work up several possibilities for you to look at when designing your dog training logo.
- Usability. Creating a logo that works well in color or black-and-white formats is one usability consideration to be made. Another is enhanced usability by going with a design that can be made smaller or bigger depending on the application that you are using the logo for. For example, if you are imprinting the logo on the side of a pencil, it should have the same clarity as it would if it were printed on the back of a tee-shirt.
Keep these elements in mind when you are working with your logo designer and the dog training logo that you walk away with will be one that will serve your needs well for many years into the future.
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