Unlike millions of others, you may have never been inside the walls of a gym. Each day endless numbers of individuals make a trek to their favorite gym. This has become a way of life for many around the globe. Each of these gyms has its own way of marketing the services offered by their business. A Gym logo is an important tool in promoting your business. All logos must consist of certain elements of design. These elements of design must be present in order to create the best possible representation of your company or business. In the following, these key elements are briefly discussed.
Image is Everything
Most all logos feature an image. This image is the one part of the logo that most of the public will identify with. Although a business name may be forgotten often; the image in their logo is not. This how many remember a particular business or company. For this reason, you must choose a unique image to symbolize the character of your company or business. Many gym logos include images of a buff man holding weights to show power and strength. Others show images of a muscular arm and many other images from the health and fitness world. Regardless of the image chosen, it should be one with little detail. Too much detailing can cause confusion and overwhelm the public eye. This causes the logo to soon be forgotten.
Choosing Colors for the Design
Color has an important role in the overall design of a gym logo. Colors used in a gym logo must create a lasting impression in the minds of the public. This helps to psychologically impact the potential customer. You will want to select from colors that create a bright appearance and promote energy. Some popular gym logo colors are yellow, blue, green, red and even purple. These colors create the most appealing design for this type of logo. Most gym logos consist of only two colors and no more than three should ever be used. These colors must work well with one another and contrast in an appealing way. Never choose colors that do not work well together such as red and pink.
Selecting a Font Style
Another element in designing a great gym logo is the font style. The font style can actually be the characteristic that reaches most public. This style of font should be a bold and handsome one. You want the font to radiate a feel of strength, power, fitness and health to all viewers. This font will need to be represented in a bold typeface. If it is not, there is a great chance that the font will be easily forgotten.
One of the remaining most important design elements is the text used in the logo. Many gym logos have text that states the mission or services offered by the establishment. Some text includes the name of the gym while others are simple sales pitch slogans. This text should be limited to no more than four to five words in order to prevent cluttering the design.
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