The creation of a great illustrative logo can be quite challenging. It is important for any business or company to be represented by a logo. This logo often becomes the brand used by the public to identify with the products or services offered. By viewing a well-designed logo, the public should be able to get some sort of basic idea on the quality and principles of your business. There are certain elements that need to be included in the design of an illustrative logo. In the following, there are some suggestions for how to choose the correct design elements for your illustrative logo.
Colors to Illustrate
When choosing colors for an illustrative logo, you will want to select those that will leave a lasting impression. If you think of well-known brand logos, each has a strong color scheme. Over time, these logos develop into easily recognizable symbols. The public instantly recognizes a successful logo and associates it with the company or business name. Illustrative logos get a lot of power from the correct color choices. It is suggested that only two colors be used in any type of logo design. However, you can use three colors if you choose. Be careful with your color choices, you do not want to create a tacky or overwhelming design.
Choosing an Image
Another key element in the design of an illustrative logo is the image. Your choice of image can greatly affect how your logo is perceived by the public. This image is often how individuals relate to your business. In many cases, individuals will not always remember the name of a business; however, they do regularly recall the company logo and the image in the design. Images should be chosen that relate to the type of product or services you are marketing. You will want to choose a basic or simple image. Never choose an image with a great amount of detail. It is common practice for the outline of an image to be used in the logo design. Images with too much detail can create an overwhelming appearance.
Styles of Font
Font style is tremendously effective in marketing your business or company. You will want to select an easily read style of font. Many logo designers suggest Times New Roman, Ariel and Verdana as the font style. Nearly any font with an artistic appeal is suitable as long as it is visible. Most font is placed in bold typeface.
Many illustrative logo designs include some sort of text. This text can be the name of the business or company as well as a quote or slogan. Regardless of what type of text you choose for your illustrative logo, it should be limited to four or five words. Using too many words can clutter the appearance of the logo making it less appealing to the public audience.
By choosing design elements that complement one another, your business is more likely to become a successful and lucrative one. You may want to create several logo designs before choosing the final one. This allows for experimentation with various colors, images, fonts and text.
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