Images are often retained in the mind more easily than words. This is one reason for the popularity of logos. A well-designed logo can be one of the best marketing tools for any type of business. In many cases, logos eventually become the brand symbol associated with a business or company. This logo promotes the services or products offered. It is necessary to include certain elements of design when creating a logo. Creating innovative logos can easily be done by using some of the important design elements. In the following, these elements are briefly discussed.
Choosing an Effective Image
When creating an innovative logo design, you may choose to use some sort of image as a representation of your business or company. This image is usually recognized by the public and associated with the business and company instantly. Your logo should be a strong one that makes a statement about the goal of your company. The image chosen should be a basic one that can easily be remembered. In most logos, the image is only represented by a clear outline. Choosing an image with too many details can negatively impact your overall logo design.
Selecting Colors for the Design
Color is another important element of logo design. It is best to use only two colors; however, three can be used if necessary. Most innovative logos showcase modern and contemporary colors for a sleek appeal. Colors such as blue, gray, green, brown, and yellow are often the most popular choices. If you use too many colors or unsuitable shades, your logo will appear cheap and tacky. It may not have the success that you intended.
Font and Text Choices
In the design of your innovative logo, you need to consider the style of font to represent your business image. This font style should be one that is modern and one that is easy to read. The easier your logo is to view, the more memorable it becomes. Verdana and Ariel are often the best choices in font style for this type of logo. Most fonts are placed in bold typeface to help leave a lasting impression on the public.
When text is going to be included in the design of your innovative logo, you will want to limit the number of words used to around four or five. By including too many words into your design, the logo may appear unattractively cluttered and chaotic. This is often seen as tacky or cheap by the public viewer. Your logo needs to have text that represents the name of your business or company or even a slogan or sales pitch. Most text is located at the bottom of the logo while some may be encircled around the image in the logo.
Additional Logo Design Information
It is common practice for professional logo designers to create several different logo designs before choosing the final one. This allows for experimenting with various colors, images, fonts and text. You will be able to gain knowledge of what is the most appealing and attractive. Making a final decision about the logo that will represent your business is much easier when you have several great designs in front of you.
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