Most companies and businesses are remembered by the public because of a great logo. Logos have long played a major role in marketing the products and services offered by a business. When designing a logo of any kind, it is important to first consider the targeted audience or those you want to know about your business. Landscaping logos can be a bit difficult to design. These logos must convey a message to the public about the quality of your services. Your logo must also create some feeling of trustworthiness in order to attract new clients. There are certain key elements to consider when designing a landscaping logo. These elements are briefly discussed in the following.
Colors for the Design
Most landscaping logos contain shades of green. This color is synonymous with landscaping and other outdoor businesses. With so many varieties of the color green, it should be simple to pick and choose your favorites. Others mix green with brown or black in order to give their logo a unique appearance. When choosing colors for your landscaping logo, be sure to limit the number of different colors to three. Most logos only contain two colors. Be sure that regardless of the colors you choose that colors will contrast with each other.
Selecting an Image
Another of the most important design elements is the image. You will need to choose an image that best represents the business. A landscaping logo could contain images of tools used in the trade or a simple bush or flower. This will depend on the services your business is offering. Any image selected should be directly related to the landscaping business that you own. Never choose an image that has nothing to do with your particular business. Choose a clear and distinct image. You should avoid images with lots of detail as the outline of the image is most generally what is used in the design. Too much detail on any logo can create a cluttered and distasteful appearance.
Font Style and Text Choices
When choosing a style of font for your landscaping logo design, you will want to select from those that are the easiest to read and view. You want to be sure that the font is clearly displayed. It is best to apply this font to your design in a bold typeface. This makes the font stand out creating a lasting impression on public viewers. Many choose block lettering for this type of logo. You might opt for other styles such as Verdana or Ariel for the logo.
Once your style of font for the landscaping logo has been decided, you will need to choose the text for the design. This text may simply be the name of your business. However, some choose to use this text for adding a catchy phrase or slogan. No matter what you want the text to relay to the public, it must be kept to a minimum. It is ideal to use no more than four to five words. Your design can become rather cluttered and tacky if you attempt to use a large number of words. Keeping the design simple will allow your logo to be used on business cards and other materials as a means of promoting the products and services that your offer.
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