Since the first part of the nineteenth century, logos have been a very influential marketing tool for businesses, companies and organizations. A logo is used as a representation of the services or products that are offered by a business. When the logo design is created with distinction, it may become easily recognizable by the public. This logo can even become the brand symbol for a business. Well-designed modern logos are a great asset. In the following, a brief history and the basic elements used in designing a great modern logo are discussed.
Brief History
Industrial products were first introduced in the 19th century. At this time, logos became widely used in order to promote the sales and services. Before each company or business had a logo of its own to identify its products, poorly made products were being passed off as more expensive and well-made ones. As the number of manufacturers grew, symbols began to be used in order to distinguish between the good and the bad products. As time passed, manufacturers would add their business name to these symbols. Modern day logos quickly evolved. Each of these consists of common design elements in order to convey the best message possible to the public.
Elements Included in the Design of a Logo
In order to create the best possible representation of your business or company, it is important to include certain elements of design when creating a modern logo. With all of the correct element in place in your logo design, your business or company is likely to attract more attention from the public. With more attention, there comes more success and profit. Regardless of what type of products or services you are offering, you will want a great modern logo to promote your business. Elements of design to include in your logo are as follows:
Color. Color is an important element of design. You will need to choose two or three colors for your logo. These colors should clearly represent the feel and the identity of your business or company. If your company is one with a professional goal, you will want to choose modern colors in shades that attract. Most all logos are best designed without the use of bright or vibrant colors. These colors can overwhelm the design and cause it to be less memorable in the minds of the potential client, patron or customer. In choosing the colors, you want to be sure that each of the chosen ones will contrast well with one another.
Image. An image for your logo will need to be chosen. Some choose to use an image that represents the products offered or the services available. For example, those offering massage services may select a holistic image or one of hands. Your image needs to be themed specifically for your business. These images should be unique and never be one that you have located online or that is being used by another company or business. Any image should be a basic and simple one. It should not contain a great deal of detail as this also takes away from the success of your logo.
Text and font. Font style is another important element of design. The style of font chosen should be one that is easily read. Any font used should be placed in bold typeface. After choosing the font, it is important to select the text for the logo. Some use text to display a slogan or phrase associated with the business. This text should be limited to four or five words in order to prevent a cluttered appearance.
