Pest control can be a very lucrative and successful business with the right marketing tools. One of the best marketing strategies that any company can possibly have is a well-designed logo. Pest control logos is a very professional way of getting the attention you want. You can reach a target audience of homeowners by displaying an intriguing logo. Most homeowners identify with their pest control company through association with a logo. This logo is often registered as the trademark or brand of the particular business. In order to create a great pest control logo, there must be certain design elements included. These elements of design are briefly discussed in the following.
Image Choices
One of the biggest parts of your logo design is filled by the image. Some pest control logos consist only of an image. Others include more of the basic elements. When choosing an image for your pest control logo, you will want to select a simple and basic one. Many of the most common images associated with a pest control logo are animated bugs. If you plan to use some sort of bug, it should be a unique and one of a kind image. Never choose an image from the internet. These images are more than likely already in use in other logos. This will put you at risk of trademark infringement penalties. Professional logo designers often only use the outline of a basic image. Regardless of the image selected, it will need to contain as few details as possible. Too many details can become overwhelming to the public and allow your logo to be easily forgotten.
Choosing Color for the Logo
Color is an important design element when creating a pest control logo. With this type of logo, you can use nearly any color imaginable. You want to relay a feeling of trust and performance. This gives you the freedom to choose from bold and vibrant shades of color. When you choose bold colors, it tends to add a lively feeling to your business appearance which tends to attract clients and bring return business from satisfied customers. Never use more than three colors in your logo design. It is professionally recommended that two colors be used. This gives a more uniform appearance to your logo. However, if the image you are using contains much detail, you will need to use three colors. For example, if you plan to use a vividly colored bug as your image, you will need to use three colors in order to create an ideal image. Be sure to choose colors that will contrast well with one another.
Text Choices and Font Styles
When choosing the style of font for your pest control logo, it may be best to choose block style lettering. You will need to present the font choice in bold typeface in order to properly accentuate the style. Some popular choices of font style for this type of logo are Ariel, Comic Sans and Times New Roman. It may be best to experiment with the look of several different font styles. This will allow you to visually choose the one that appears to be the most impressive.
Once you have chosen the style of font, it is necessary to select the text for your design. Your pest control logo may only contain the name of your company or business. Some choose to only use initials in the design. Phrases, slogans and quotes are often included in the text. Never use too many words in the text of your logo design. This can create a cluttered and tacky appearance. Limit the number of words to four or five. Most designers of logos place the text near the bottom of the design or in an arched position around the image to be used.
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