Any type of business offering services related to pools and spas is an exciting one. This type of business requires a well-designed logo to attract the correct target audience. This audience must be one drawn to the products and services offered by your company. Using a great logo to promote your business will more than likely bring lucrative results. Some of the most successful businesses and companies of today have a logo that is instantly recognized by the public. Clients and customers immediately relate to these logos. Your logo should leave a lasting impression on the first time viewer's mind. There are certain elements of design that must be included in order to produce a successful logo for your business. In the following, these design elements are briefly discussed.
Choosing an Image for the Design
One of the important elements of design for your pool or spa logo is the image. Most pool and spa logos use some sort of abstract design. This relates a modern feel to the design. Any image used in your pool and spa logo should be a unique one. Never choose an image from an online web site. These images are more than likely already in use in some other logo. This will put you at risk of trademark infringement. Your image should be designed with your particular busines in mind. The ouline of an image is usually all that is placed in the design of a logo. Therefore, detail is not important.
Color Selection
Color is another of the important elements used in designing a logo. Most pool and spa logos use only one color. This color is usually a very powerful one. Pool and spa logos use one color while other types of logos generally consist of two or three colors. Some of the most popular colors used in this type of logo are blue, green, brown, aqua and other varying shades. These are usually used to emphasize the message of water and beaches as well as rest and relaxation. Color is of great importance in a pool and spa logo.
Font and Text Choices
Pool and spa logos are intended to be exciting. This increases the chances of the logo becoming successful. When choosing the style of font, it is imperative to choose one that is exciting. You want the font to entertain the mind of the viewer making it more likely to leave a lasting impression. Formal font styles are not acceptable for a pool and spa logo. Choose those styles that are light and full of style. Ariel and Verdana are popular choices. Font should be placed in bold typeface in the design of your logo. This helps to emphasize the text you plan to use.
After choosing your font style, you will need to decide the type of text to include in the design. This text should be kept to a minimum of four or five words. Some choose to use only the name of the business. Others may use this text to place a sales pitch, slogan, quote or phrase in the logo. This text is generally located at the bottom of the design. Many place the text around the image in an arched or circular position.
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