Some individuals tend to think that production company logos are among the most difficult to create. However, these logos follow the same basic guidelines for design as others. There are basic elements of design that must be included. With these basic design elements included in the design of a production company logo, your business is more likely to become successfull and lucrative. In the following, these basic design elements are briefly discussed.
Choosing an Image
One of the key elements of design is the image used in the design. This image should be a basic and simple one. Most usually, only the outline of an image is used in creating a logo design. For this reason, it is not necessary to choose an image with a great deal of detail. This detail is not generally included in the finished logo. When too much detail is included, it can create a cluttered appearance. Make sure the image you choose to use is unique and not found online. Online images are often already in use in another logo of some kind and may put you at risk of trademark infringement. Many logos become the branding for that particular business.
Selecting Colors for a Logo Design
Color choice is another of the design elements in creating a production company logo. The colors you choose can make lasting impressions on potential clients. Color can influence a client to choose the services that your company offers. It is suggested by professional logo designers that only two to three colors be used. Using too many colors can create a tacky appearance. Be sure to choose colors that contrast well with one another. Most logos of this type use colors such as blue, red, black, blue and white.
Font Style Choices and Text Selections
Professionals recommend that you use a font style with a professional look. Any chosen font style will need to be placed in a bold typeface. Some of the popular font styles for a production company logo are Ariel, Times New Roman and Verdana. These font styles have a professional and competent look which will only enhance the overall effect of your production company logo.
Once the style of font is chosen, it is important to choose the text to be used in your logo design. Many use only the name of their production company while others take this opportunity to add a phrase, slogan or quote to the design. Regardless of what text will be used, it is standard to use only four to five words. Using too many words will clutter your design and give it a cheap feel.
Some suggest creating more than one design of your logo. In each, you can use different colors, text, font, images and more to get a variation in the look. By having more than one design in front of you, it is easier to choose the one with the best appearance.
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