A townhouse logo can be a great tool for property managers, homeowners associations, builders, construction managers, real estate agents, and other real estate related business. A townhouse logo can be an essential team player when it comes to marketing your business or organization, and can be useful in cementing the name of your business in the forefront of the minds of your potential and existing customers and clients.
The more you know about the designconcepts that go into townhouse logos, the better equipped you will be to help your logo designer understand what you want in a townhouse logo. Keeping the lines of communication open between the designer and yourself is a fundamental key to getting the logo that you will use for your business for years to come.
Some of the basic concepts that you should consider for your townhouse logo design include:
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Images. When it comes to townhouse logos, there are a number of images that you might choose to use in the design of your log. From the shape of houses or keys to bricks or other building materials, you can incorporate well-known elements into your logo to help reinforce the ideas and concepts of your business or organization. Many townhouse related businesses like to have logos that are direct and neat. They don’t wish to pack in a lot of heavy images or fonts that might detract from the design of the logo. Essentially, keeping it simple when it comes to the imagery that is used in the logo makes a lot of sense.
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Text and font. The font face or typeface of the logo should also be kept simple. The text should include just the name of the business and/or the businesses tag line if there is room and if it makes sense to use the tagline in the logo design. This is not always the case. Your logo designer should be able to help you understand if you should use the tagline or not, and how that will affect the scalability and printability of the logo when you use it for purposes other than basic letter head and signage.
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Colors. The colors that are used in townhouse logos are usually those that are considered to be neutral. These are colors that are earthy and cool, like brown, sand, beige, and cream. You can also incorporate grays and other colors into the design, depending on what other elements are going on in the logo design. Your logo designer will be able to recommend the best colors for your logo.
There is more than meets the eye when it comes to the design of townhouse logos. By using the tips that are mentioned above and heeding the advice of your professional logo designer, you will end up with one or more townhosue logos to approve or tweak to your specifications. Your logo will then become an important part of your branding strategy and a vital part of your marketing plan.
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