If you’re a member of your local Yacht Club, then you realize Yacht Clubs, established mostly as a club for fellow boaters and yacht owners to gather, are also places to hold receptions, events, and private dinners. If you are needing to design a logo for your Yacht Club, the logo will not only be applicable to the kind of boating your club promotes, but should be a logo that is memorable and brings to mind that particular club’s dining and event services.
A Yacht Club is thought of as being located by an ocean and usually the club has a marina, restaurant, gas pumps for boaters, and private beach areas for members. Some Yacht clubs are located on a large lake or a river. These clubs cater to a different kind of boating enthusiast and more than likely include the same benefits of an ocean-based club. Your particular Yacht Club will likely have an older and established color scheme or possibly a particular image or emblem. When you get ready to work with a graphic designer, it’s a good idea to have ideas in place so you can convey the club’s needs for their logo.
Consider Some of These Elements of a Yacht Club Logo:
1. Does your club already have one or more colors they are known by?
2. Is there a particular boating graphic or other nautical image they use in advertising or on marketing materials?
3. Does the name of the club have a certain font that people are used to seeing?
4. Does the geographical area affect your club’s logo design? i.e. seaside, river boating, or lakeshore?
5. What region of the country are you in? The deep south of Florida or maybe the shores of New Orleans? Is your club located in Southern California or on one of Washington and Idaho’s beautiful lakes?
These ideas and considerations are best discussed and researched before you put the ideas for a logo on paper. When you meet with a graphic designer, it’s a good idea to sketch out the shape or other ideas from boaters or leaders of your club. Hold a dinner and run a logo design contest so Yacht Club members can submit entries with the most popular one willing. Remember that the logo for your Yacht Club will identify you among many other area clubs and it should be recognizable and stand out from other club’s logos.
As with any logo design, the elements should be kept as simple as possible, with clean lines and fonts that are bold and can be easily read. If you have a great logo, but the club’s name is unreadable due to a gaudy font, your logo will not be effective. Be sure and create a logo that can last for years. Members, prospective members, and people wanting to rent the facility for events, will recognize your club by your unique and relative logo. It’s an investment of your time, but a professional logo will give your club an identity and name in your community.
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